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Panel: Investing in Sport as an Asset Class

We were joined by three distinct voices in Gerry Cardinale, Kara Nortman, Matt Berriman, moderated by Ed Cowan to discuss why sport has become such an attractive asset class, how it has changed, current trends especially as it relates to value creation and what this means locally.

 

We are delighted to have Founder of Redbird Partners, Gerry Cardinale join this discussion. Gerry is undoubtedly a titan of the sports industry having been at the epicentre of some of the biggest and most successful sports deals for the last 20 years … suffice to say he recently purchases football giants AC Milan!

 

Kara (Care-a) Nortman cut her teeth operating consumer and technology businesses before coming across to the investing side as a Partner of Upfront Ventures, Los Angeles largest venture firm. Recently though she has turned her attention to her passion - as the co-founder of Angel City FC, which to much acclaim has been packing out 20k seat stadiums in its first year in the National Womens’ Soccer League. The Angel city investor base is a who's who of Hollywood and sport.

 

Matt Berriman also hails from an incredible operating pedigree and a rising star of the Australian technology scene, having co-founded and run UnLocked. Matt is now the co-founder of the most recent of entrants to the Australian venture capital scene - Real VC. Matt was a talented cricketer and coach, is on the Hawthorn Advisory Board, and recently made a bid for the Super Netball competition. Matt is also the chair of Mental Health Australia.

 

Our moderator is Ed Cowan - a former Australian Test Cricketer, having spent half of his professional 15 year career here in Tasmania. Now an Investor with TDM Growth Partners, a Hearts and Minds core fund manager, Ed is also on the Board of Cricket NSW, the owner and operator of the Sydney Sixers and Sydney Thunder in the Men's and Women's big bash League.

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